Muses of Murari

This is an excellent book.

Roughly, one could say, this book relates to the ‘Connect the Dots’ written by Rashmi Bansal. This book is written around a particular idea – innovation through toughest challenges. Author argues, if a company were to differentiate and lead the pack, it needs to set toughest challenges to itself and in the process embrace the sweeping changes, which may include complete business model makeover.

Based on this theme, author discusses 11 case studies and in each one how the toughest challenges are conquered and a trend setter in the respective Industries.

For example, the author writes inspiring story about Dr. Varaprasad Reddy of Shantha Biotechnics and how he set a massive goal to himself – to manufacture Hepatitis B vaccine and supply to people across the world at cheap prices. And how he sold each vaccine for nearly 1/13 of the price of then available popular Hepatitis vaccine in the market.

How Titan set an enormous challenge to itself to manufacture slimmest and water resistant watch and how it achieved without much fanfare.

And more.

This is must read book just to get the idea, world class products, world class ideas have come out of India. We don’t need to doubt ourselves any more!

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